Search Engine Optimisation

Our Search Engine Optimisation program will help your business get more customers

Drive Traffic to Your Website

Bring more traffic to your website with the help of our proven SEO strategies

Search engine optimisation is a model to increase your website's visibility in the search engines. At Insperia we are a performance based agency and 100% accountable to getting your business profitable results. Our search engine optimisation (SEO) program is tied to measurable results and KPIs such as increased website traffic, increased customer leads, and an overall return on investment (ROI).

Our SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

Discover Opportunities

The first step of any successful SEO campaign is to understand your business and its marketing and growth goals.

  • Project brief: Define client information & business goals
  • Keyword research: Define potential target keywords.
  • SEO audit: Create current baseline for SEO.
  • Competitive analysis: Define SEO competitors.
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Strategy

Outline a roadmap of technical SEO strategy and processes required to achieve client’s goals, as well as setting benchmark timeframes for deliverables.

  • Strategy plan: Thorough on-page and off-page technical plan.
  • Technical audit: Analyse website for technical factors.
  • Analysis: Set up Analytics and Search Console.
  • Reporting: Set up monthly reporting.
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On-site Optimisation

Thorough implementation and execution of technical on-page factors to improve the page ranking score in search engines such as Google and Bing.

  • Page analysis: Technical SEO scoring of target pages.
  • Page improvement: Title, Meta and H tag improvements.
  • Keyword implementation: LSI and keyword densities.
  • Re-index: Force Google to re-crawl pages.
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Content Marketing

Promote client’s business via content outreach with key influencers related to client’s industry, as well as acquiring quality backlinks.

  • Outreach campaign: Target high authority sites and influencers.
  • Content writing: Professional written content and distribution.
  • Backlinks: Highest quality backlinks acquired.
  • Syndication: Content syndicated for maximum exposure.
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Analysis and Reporting

Comprehensive monthly reporting outlining key campaign benchmarks as well as detailed analysis of key performance targets and goals.

  • Rankings: Report of keyword ranking improvements.
  • Traffic: Report of website traffic improvements.
  • Conversions: Report of conversion improvements.
  • ROI: Analysis of campaign’s profitability.
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Services We Provide Under SEO

Bring more traffic and customers to your website with the help of our proven SEO techniques

On Page SEO

We optimise your website for all on-page technical factors to make it stronger than your competitors.

Off Page SEO

We analyse your competitors’ websites and implement a back-linking campaign to improve your rankings.

Local SEO

We optimise your website’s profile in local search in order to be discovered by people in your area.

eCommerce SEO

We optimise your eCommerce store to best practices and set up conversion tracking.

On Page SEO checklist

  • Website structure
  • Xml site map and robots.txt
  • Find duplicate content
  • Remove blank pages
  • Fix website broken links
  • Competitor analysis
  • Keyword research
  • Set appropriate heading structure
  • Write or rewrite title and meta description
  • Check in-bound and out-bound links

On Page SEO checklist

  • Competitor analysis
  • Keyword research
  • Check in-bound and out-bound links
  • Analyse keyword and anchor text densities
  • Dilute overoptimised anchor texts
  • Create safe social profiles
  • Build authoritative backlinks
  • Build high trust backlinks
  • Build high powered backlinks
  • Index all backlinks

Components of Search Engine Optimisation

Find out how we rank your website against competitors in the search engines

Page Titles

Writing related and effective pages title.

Meta Description

Effective use of desired keywords.

Headings

Heading structure with appropriate keyword selections.

Sitemap

Creating and submitting HTML site map.

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Use of Media into Articles

Search engines detect your article as a quality article that help your web ranking.

Use Keywords in Article Title

Use main keywords in title so that search engines reads finds them easily.

Use H1 Element, H2 & H3

Size heading elements are used to determine important elements of a web page.

Use Internal Linking

Internal linking is an effective method to increase SEO performance.

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PA and DA are high

Determining the quality of a website or blog
on search engines.

Relevant anchor text

Having relevant anchor text will make the domain
authority higher.

Permanent Backlinks

We will create valuable backlinks that will
not be deleted.

Do follow status

A link that tells search engines to follow the
intended page.

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Keyword research

Determining the quality of a website or blog
on search engines.

Sort keywords by low/high competitiveness

Having relevant anchor text will make the domain
authority higher.

Analyse keywords that are used by competitors

We will create valuable backlinks that will
not be deleted.

Choose optimisable keywords

A link that tells search engines to follow the
intended page.

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Total Visit

Total number of organic traffic
will increase.

Visit Duration

Amount of time spent in a web page
will increase.

Bounce Rate

Bounce rate will decrease i.e., people will start taking
action in the website.

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Global Ranking

Traffic rank of site, as compared to all other
sites in the world.

Local Ranking

Traffic rank of site, as compared to all other sites
in the local area.

Category Ranking

Traffic rank of site, as compared to all other sites
in that category.

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Code Optimisation

For optimal performance, we will suggest
minifying the codes.

Image Optimisation

Reduce size of the images that will allow the website
to load faster.

Keyword Optimisation

Optimise keywords for different
search engines.

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Hear from Our Happy Customers

Named #1 Digital Agency in Many Countries!